Acuity℠ by RRD: Direct Mail Testing at a Lower Cost

Acuity by RRD^℠

Imagine knowing exactly how your creative marketing materials will resonate with your audience before you launch them — with no more guesswork or wasted budgets.

With Acuity by RRD^℠, you can unlock the secrets of powerful creative at a fraction of the time and cost.

Acuity is your secret weapon.

Test anything: From eye-catching packaging to compelling direct mail pieces, signage, email, and other creative elements, Acuity is designed to analyze a wide range of creative marketing materials.
Unleash the power of data: Our best-in-class online technology mimics the mailbox and direct mail opening experience to predict how your target audience will respond.
Actionable insights: Discover what makes consumers engage, interact, and convert. Identify even the most subtle elements that influence your customers’ decision-making — or send them running.
Beat the competition: Benchmark your creative against industry standards to see how your work stacks up.

Why Acuity?

Acuity helps you virtually analyze consumer engagement before production for more confident decision-making. It also helps maximize your impact — from direct mail, email, and commercial print to packaging, unboxing, in-store displays, retail shelf arrangements, and more.

The benefits of Acuity testing include:

Versatile approach
Quick execution
Less expensive than traditional field testing
Lower upfront costs for full creative development, plus no printing, postage, or other production costs needed for in-market tests

Gain faster results

than traditional in-market methods while minimizing any potential impact on your brand perceptions in the marketplace

Lower cost

to acquire, retain, and reactivate customers

Experiment with more unique strategies

that would normally be considered too risky for in-market testing

Test dynamic features

to drive the most relevant messaging, creative designs, and more

Evaluate creative variables

based on sorting and response behaviors

Reach clear conclusions

about competing incentives, format, color, discounts vs. rebates, and more

Data-driven creative testing. It’s all here.

Ditch the guesswork:

Make data-driven decisions that maximize results.

Unleash your creativity:

Don’t hold back — test a dozen or more creative approaches. Acuity is cost-effective, so you can let your audience identify your best approaches to see what works — and what doesn’t.