Determine response rate needed to achieve equal or better results than current control package response rate.

Calculate if results from new test package beat those of the control package.

Determine how many pieces to mail in a retest or rollout to deliver the same response rate as a current package.

Combining test results within your acceptable range of roll-out response rates, and according to a 90% or 95% confidence level, calculate the minimum quantity to mail.

Your test results indicate a winning response rate. Now, determine what the response rate variance will be based on your test package results, mailing quantity and required confidence level.

The results will likely include a range of responses, detailed below, according to the figures you input.

Often, focus is put on decreasing total print and production costs, or the cost per thousand price on a document. However, to maximize the cost-effectiveness of any print program, it's important to look at all contributing aspects in order to determine the total cost of ownership (TCO). TCO helps you make better decisions, reduce overall costs, and improve efficiency and quality.

Calculate the TCO of your program.