Durable Label Solution Solves Product Launch Challenges for Global Health Brand | Retail

7/31/2024

RRD’s end-to-end screen label support helps leading personal care brand meet labeling objectives, maintain product integrity

CHALLENGE

A global diversified health and well-being company faced a significant challenge with their new line of personal care products: developing screen overlay labels for their toothbrushes that met rigorous durability standards and adhered perfectly to the product.

Prior attempts to address this challenge with two different label and material providers had failed, as the initial reviews did not meet the company's specifications. They needed an experienced partner to deliver quality labels on time and at an ideal price.

SOLUTION

After more than 15 years of trust and collaboration, the company turned to RRD for a label solution that would meet their needs. An industry-leading reputation for best-in-class screen labels — combined with a quick product quoting process, experienced engineering, and a dedicated QA/QC team — made RRD the ideal choice.

RRD’s labels experts collaborated closely with the company’s procurement, design, and QA/QC teams to create a solution that met all specifications. The process included:

• Design integration: RRD worked through multiple design options to ensure each label fit flawlessly onto the retail product.
• Testing and validation: Extensive testing was implemented to ensure durability and consistency, with both parties’ QA/QC teams validating the production process.
• Compliance and approval: The product had to be approved by the company's marketing, engineering, and QA/QC teams to meet RRD’s UL standards and ensure a 10+ year usage.

RRD’s innovative labels facilities played a pivotal role from design to label production, leveraging their years of experience to deliver a viable solution.

RESULTS

RRD’s screen label capabilities and consultative support resulted in the company successfully moving forward with new screen overlay labels for personal hygiene products. Due to the product's success on the shelf, the company doubled its initial order in a subsequent order.