The Toolkit of a Healthcare Marketer
12/1/2022 Matthew Tilley
Marketing campaigns for the healthcare industry require a careful balance between patient and community engagement and the growing needs of a complex healthcare organization.
In this episode, Leslie DiStefano, Director of Communication and Public Relations at Samaritan Medical Center, shares how she does it – from implementing marketing campaigns to interpreting user data and understanding the priorities of senior management.
Join us as we discuss:
- Working within your organization’s capacity to support a successful marketing program
- Creating and maintaining brand awareness for a large medical center
- Preventing bottlenecking in content creation
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About the series
If you’re looking for a community of marketers unwilling to settle for “good enough,” you've come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures, and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with an audience is a bonafide superpower.
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